About Us

Hi, I’m Andi – founder of The Lifting Lama .

I love sports—especially strength training—and comfortable shirts anyway. But if you take a look around the fitness industry, you quickly realize that not everything is as smooth as it seems at first glance.

Constant comparison, flawless bodies on every feed, and a lot of pressure to always achieve more – physically, visually, materially. And this is often reflected in clothing: weekly collections, mass production, rapid consumption – all under the motto " more is more ."

We should know by now that more isn't always better. Whether it's buying more and more new clothes, always having the latest item, the latest styles, and thus simply producing masses of waste.

Or the hunt for even more muscles, to become even leaner, after all, my favorite influencer is also a mountain of muscle with 6% body fat.

That's why I wanted to do something different: A brand that tries to bring all these aspects together and in doing so creates a community that is positive, supports and encourages each other, and doesn't order a new shirt every week.